Have you forgotten your ‘Why’?
First published November 8, 2016 (then partially lost and re-written) In the fast-paced world of what we do, it’s easy to get caught up in the daily grind.
Read essay : Have you forgotten your ‘Why’?A thread to follow
marketing.
3 essays
What’s better than a horse? (Part 2)
First published February 5, 2020 In case you’re not familiar with the concept of customer journey, any customer (/potential customer) can be said to go through a number of…
Read essay : What’s better than a horse? (Part 2)
What’s better than a horse?
Part 1 – “It’s new therefore it’s confusing” What happens when you have an actual, real, smart innovation to offer to the market, but the market isn’t ready to jump on it… yet?
Read essay : What’s better than a horse?